About Us

The Hammer Group delivers concierge-level real estate service across the West Twin Cities’ most sought-after communities—Plymouth, Wayzata, Minnetonka, Maple Grove, Edina, Chaska, and Eden Prairie.

We specialize in luxury homes, new construction, and thoughtfully navigating life’s transitions—whether you’re moving up, scaling down, or building from the ground up.

The Numbers That Matter

19+ years of experience. 700+ homes sold. $300 million in career sales. These results place us in the top 5% of Twin Cities real estate professionals—and reflect our commitment to every client we serve.

Built Different

What sets us apart? True construction expertise paired with luxury sales strategy. Our team brings insider knowledge of new builds and custom homes that most agents simply can’t offer—insight that protects your investment and strengthens your position at every turn.

Modern Tools, Timeless Service

We pair high-touch guidance with a tech-forward approach: AI-powered marketing, cinematic drone photography, advanced market analytics, and precision negotiation. The result is smarter strategy and better outcomes.

Ready to Make Your Move?

Whether you’re designing a dream home, listing a luxury property, or planning your next chapter, The Hammer Group delivers an elevated real estate experience—backed by expertise, integrity, and proven results.

Services

Finding your perfect luxury residence tailored to your unique preferences and lifestyle.

In-depth insights and trends to inform and empower your real estate decisions.

From listing to closing to move-in day, we coordinate every step to ensure a smooth, stress-free transition

Testimonials

Greg was amazing to work with! His down to earth, knowledgeable personality made us feel so comfortable every step of the buying and selling process. His background in new construction also gave us insights we wouldn’t have otherwise had. He even helped us sell our home in multiple offers!!! We highly recommend Greg and his team!!!
Kala W
Greg helped build and design my new home. The whole process was fun and I got exactly what I wanted, I love the style of the entire home but my Screen porch with fireplace is my favorite place.
McKenna
We worked with Greg on the sale of my parents home. Greg is a joy to work with! Was kind of a soft time in the market and he got the home sold at a good price! I am very happy and would recommend Greg very strongly! Thank you!!!!
Jeff Pierce

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It’s Not “Road Restrictions,” People

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Twin Cities Living 2026: The New Era of “Soulful Stability”

Straight talk on the 2026 Twin Cities real estate market. Explore new construction standards, biophilic design, and the top MSP neighborhoods to watch this year.

Personalized Home Selling Consultation – Twin Cities 2026

Thinking about selling in the Twin Cities in the next 6–18 months? A personalized home selling consultation offers clarity, strategy, and timing guidance—without pressure.

Teardown vs Renovation ROI in the Twin Cities West Metro (2026) | Hammer Group

Should you renovate or do a teardown and rebuild in the Twin Cities West Metro? Compare ROI, costs, market conditions, lifestyle factors, and risks to choose the smartest value-boosting strategy in 2026.

About About

About Us

The Hammer Group delivers concierge-level real estate service across the West Twin Cities’ most sought-after communities—Plymouth, Wayzata, Minnetonka, Maple Grove, Edina, Chaska, and Eden Prairie.

We specialize in luxury homes, new construction, and thoughtfully navigating life’s transitions—whether you’re moving up, scaling down, or building from the ground up.

The Numbers That Matter

19+ years of experience. 700+ homes sold. $300 million in career sales. These results place us in the top 5% of Twin Cities real estate professionals—and reflect our commitment to every client we serve.

Built Different

What sets us apart? True construction expertise paired with luxury sales strategy. Our team brings insider knowledge of new builds and custom homes that most agents simply can’t offer—insight that protects your investment and strengthens your position at every turn.

Modern Tools, Timeless Service

We pair high-touch guidance with a tech-forward approach: AI-powered marketing, cinematic drone photography, advanced market analytics, and precision negotiation. The result is smarter strategy and better outcomes.

Ready to Make Your Move?

Whether you’re designing a dream home, listing a luxury property, or planning your next chapter, The Hammer Group delivers an elevated real estate experience—backed by expertise, integrity, and proven results.

Services

Bespoke Property Matchmaking

Finding your perfect luxury residence tailored to your unique preferences and lifestyle.

Comprehensive Market Analysis

In-depth insights and trends to inform and empower your real estate decisions.

Seamless Home Transitions

From listing to closing to move-in day, we coordinate every step to ensure a smooth, stress-free transition

Testimonials

Greg was amazing to work with! His down to earth, knowledgeable personality made us feel so comfortable every step of the buying and selling process. His background in new construction also gave us insights we wouldn’t have otherwise had. He even helped us sell our home in multiple offers!!! We highly recommend Greg and his team!!!

Kala W




Greg helped build and design my new home. The whole process was fun and I got exactly what I wanted, I love the style of the entire home but my Screen porch with fireplace is my favorite place.

McKenna




We worked with Greg on the sale of my parents home. Greg is a joy to work with! Was kind of a soft time in the market and he got the home sold at a good price! I am very happy and would recommend Greg very strongly! Thank you!!!!

Jeff Pierce




Read from our blog



Twin Cities Living 2026: The New Era of “Soulful Stability”


Straight talk on the 2026 Twin Cities real estate market. Explore new construction standards, biophilic design, and the top MSP neighborhoods to watch this year.




Personalized Home Selling Consultation – Twin Cities 2026


Thinking about selling in the Twin Cities in the next 6–18 months? A personalized home selling consultation offers clarity, strategy, and timing guidance—without pressure.




Teardown vs Renovation ROI in the Twin Cities West Metro (2026) | Hammer Group


Should you renovate or do a teardown and rebuild in the Twin Cities West Metro? Compare ROI, costs, market conditions, lifestyle factors, and risks to choose the smartest value-boosting strategy in 2026.




Parade of Homes 2026: A Walk Through What Home Can Be Next


A walk-through guide to Parade of Homes 2026—what it is, what to look for, and the Twin Cities design trends shaping how homes function, feel, and live heading into 2026.



About
Parade of Homes 2026: A Walk Through What Home Can Be Next

Hammer Group

Parade of Homes 2026

A Walk Through What Home Can Be Next

Sometimes you feel a good layout before you can explain it. The light hits right. The flow makes sense. And you have that quiet moment of: yeah… this works.

Twin Cities Buyers • Builders • Remodelers New-year clarity + fresh ideas

Why people love the Parade: it turns “Pinterest” into real life. You’re not guessing. You’re walking through scale, light, and layout—then noticing what you actually value.

There’s something different about walking through a home that’s been thoughtfully designed. You feel it before you can explain it. The way the light hits the kitchen. How the rooms connect. That quiet moment where you think, yeah… this works.

That’s why the Parade of Homes keeps pulling people in every year. And in 2026, it’s shaping up to be more than just a home tour. It feels like a snapshot of where we’re all headed—how we live, gather, work, rest, and build spaces that actually support our lives.

Whether you’re actively house hunting, planning a build, thinking about a remodel, or just love good design, Parade of Homes 2026 is one of those experiences that gives you clarity. Ideas start stacking. Preferences become obvious. And suddenly, “someday” feels a little more real.


What the Parade of Homes Really Is

At its core, the Parade of Homes is a community-wide showcase of new and remodeled homes. Builders, designers, and trades open their doors for a limited time and invite the public in.

Not to sell you on something—but to show you what’s possible.

This is where the Parade stands apart from online listings or social media inspiration. You’re not guessing. You’re walking through it.

You get to:

  • Feel the scale of rooms
  • See finishes in natural light
  • Notice how layouts flow from space to space
  • Experience craftsmanship up close

And often, the people who built the home are right there. You can ask real questions. Get real answers. No pressure. Just conversation. That’s what makes it valuable.


Why Parade of Homes 2026 Feels Especially Relevant

Homes today have to do more than ever. And designers are finally responding to that reality. In 2026, the focus isn’t just on looks—it’s on how a home functions day to day. The Parade reflects that shift in a big way.

1 Smarter homes that feel effortless

Tech is quieter now—less flashy, more useful. Comfort, efficiency, and ease are the goal.

2 Sustainability that makes sense

Energy efficiency is an expectation. Decisions are about long-term living, not just wow factor.

Smarter Homes That Feel Effortless

Technology has matured. It’s quieter now. Less flashy. More useful. You’ll see:

  • Smart lighting and climate systems that adjust naturally
  • Keyless entry and integrated security
  • Whole-home audio
  • Energy monitoring that helps lower long-term costs

The goal isn’t tech for tech’s sake. It’s comfort, efficiency, and ease.

Sustainability That Makes Sense

Energy efficiency isn’t a trend anymore—it’s an expectation. Homes in the 2026 Parade are leaning into:

  • High-performance windows and insulation
  • Solar-ready designs
  • Efficient HVAC systems
  • Durable, eco-conscious materials

These aren’t features you just admire. They’re choices that support long-term living.

Comfort-Driven Interiors

There’s a noticeable shift toward warmth and calm. Think:

  • Soft neutral palettes
  • Natural textures
  • Thoughtful storage
  • Kitchens that invite people in
  • Bathrooms that feel like a reset, not just a utility

Homes are becoming more human again.

Outdoor Living That Actually Gets Used

Outdoor spaces aren’t an afterthought anymore. They’re extensions of the home. You’ll see:

  • Covered patios and outdoor kitchens
  • Firepits and built-in seating
  • Large sliding doors that blur indoor and outdoor living
  • Landscaping that’s low maintenance but still elevated

These spaces are designed to be lived in—not just photographed.


What It’s Like to Attend the Parade

Most Parade of Homes events feature dozens of homes spread across neighborhoods. Some are self-guided. Many include digital maps or apps so you can plan ahead.

A typical day looks like this: you tour at your own pace, notice craftsmanship you’d never catch online, and ask questions that immediately sharpen your expectations.

Touring at Your Own Pace

You choose what matters to you:

  • Modern or traditional
  • Entry-level or luxury
  • Specific builders or communities
  • Certain layouts or features

There’s no right way to do it. Follow your curiosity.

Seeing Craftsmanship Up Close

This is where details start to stand out:

  • Cabinet construction
  • Trim work
  • Flooring transitions
  • Lighting placement
  • Built-ins and custom touches

Things you’d never notice online become obvious in person.

Talking With the Experts

One of the most valuable parts of the Parade is the access. You can ask:

  • “What does something like this typically cost?”
  • “Can this floor plan be modified?”
  • “What upgrades are worth it long-term?”
  • “What’s the build timeline?”

Even if you’re not building tomorrow, those conversations matter.


Tips to Get the Most Out of Parade of Homes 2026

✓ Go in with a loose goal

Layouts? Remodel ideas? Storage solutions? Knowing why you’re there makes everything click faster.

✓ Take photos and notes

After five homes, everything blurs. Snap what you love. Write down what you wouldn’t repeat.

✓ Tour a mix of homes

Even homes outside your budget can inspire lighting ideas, flow, and storage you can scale down.

✓ Ask what’s standard vs. upgraded

This sets realistic expectations for your own plans—and helps you prioritize what’s worth it.

And yes: wear comfortable shoes. You’ll walk more than you think.


As you walk through homes, you’ll notice patterns emerging. These aren’t just trends—they’re responses to how we live now.

Large kitchen islands with seating Walk-in pantries + prep kitchens Open layouts with subtle definition Statement fireplaces + feature walls Mudrooms that actually work Laundry rooms that feel intentional Flexible office / bonus spaces Spa-style showers + smart mirrors Energy-efficient design throughout


Final Thoughts

The Parade of Homes 2026 isn’t about finding the perfect house in one afternoon. It’s about inspiration. It’s about learning what you value. It’s about seeing what’s possible when design and lifestyle align.

You might walk in just looking. You’ll walk out seeing things differently.

So take your time. Walk through the spaces. Ask questions. Let ideas stack. Because your dream home isn’t just something you imagine—it’s something you can build.

Want help turning Parade inspiration into a real plan?

If you’re considering building, buying, or remodeling, Hammer Group can help you price reality, evaluate builders, and map the timeline—so “someday” becomes a confident next step.

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